Disney initially stated they wouldn’t exceed one million in donations, but ended up donating two million after the campaign blew up. #ShareYourEars campaign garnered 420 million social media impressions, and increased Make-A-Wish’s social media reach by 330%. The campaign is a powerful example of using an internet marketing strategy for a good cause. #ShareYourEars raised brand awareness, cultivated a connected online community, and positively affected Disney’s brand image. Affiliate Marketer

“Podcasting doesn’t have to be complicated,” says International Living. With a microphone, laptop and free recording software, you’ll be up and running. Plus, podcasts don’t need to run every day (once a week is best) and are better when they’re short. There are a number of ways to make money from a podcast. The most obvious is commercial sponsorship, but you can also use it as a platform to advertise your own products or services. NPR has a great guide to launching a podcast here. Affiliate Marketing
But we do have to make money to pay our team and keep this website running! Our partners compensate us. TheCollegeInvestor.com has an advertising relationship with some or all of the offers included on this page, which may impact how, where, and in what order products and services may appear. The College Investor does not include all companies or offers available in the marketplace. And our partners can never pay us to guarantee favorable reviews (or even pay for a review of their product to begin with). Affiliate Marketer
What It Is: Companies like Google and Yahoo give you information to search for, and you tell them how closely their results matched what you were looking for. Does a search for Lady Antebellum turn up sites about the music group or links to pre-Civil War period information? If you are Latina, for example, you might be asked to search the way a Spanish speaker might perform a search in English. Internet Marketer
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